top of page

Number One Killer of Good Ideas - Lack of Connection

As humans, we thrive on connection. It's woven into the fabric of our existence, shaping our relationships, our work, and our sense of purpose. Yet, in the fast-paced world of innovation and the constant desire for forward movement, it's easy to lose sight of this fundamental truth. When we allow ourselves to become disconnected from the essence of what we do, the consequences can be dire. Burnout, breakdown, dysfunction – these are just a few of the potential outcomes of work devoid of meaningful connection. In contrast, when we foster and nurture connection, we become tethered to the energy, momentum, and goodness of the endeavors we undertake.

Connection between Purpose and Idea

At the heart of every good idea lies a mission – a purpose that drives its inception and propels it forward. Yet, all too often, we lose sight of this purpose amidst the chaos of execution. When we disconnect our ideas from their underlying purpose, they become hollow shells, devoid of meaning or significance. It's crucial to maintain a strong connection between our ideas and the purposes they serve, constantly reminding ourselves of the impact we seek to make in the world.

Connection between Idea and Money

In the world of business, money is often seen as the ultimate measure of success. However, when we prioritize profits over purpose, we risk sacrificing the very essence of our ideas. A healthy connection between our ideas and their financial viability is essential, but it must never overshadow the core mission driving our endeavors. By aligning our financial goals with our broader purpose, we can ensure that our ideas remain true to their original intent, creating value not just for shareholders, but for society as a whole.

Connection between Teams and Leaders

In any collaborative endeavor, the strength of the team is paramount. Yet, too often, we see teams fragmented and disjointed, with each unit working in isolation from the others. This lack of connection can be disastrous, leading to inefficiency, conflict, and ultimately, failure. Building strong connections between team units is essential for fostering collaboration, alignment, and shared purpose. When each unit understands its role within the broader context of the team, the entire organization can move forward with clarity and cohesion.

Just as important as the connections between team units are the connections between individual team members. Trust, communication, and mutual respect are the bedrock upon which successful teams are built. When these connections are lacking, friction and discord inevitably arise, undermining the collective effort. Investing in the relationships between team members is essential for fostering a culture of collaboration and innovation, where every voice is valued, and every contribution is recognized.

Connection between Team and Buyers/Users

Finally, no idea can truly succeed without a strong connection between the team behind it and the people it seeks to serve. Whether they're buyers, users, or simply members of the community, understanding their needs, desires, and concerns is essential for creating solutions that resonate. By fostering open lines of communication and building genuine relationships with their audience, teams can ensure that their ideas are not just successful, but truly transformative.


In a world filled with endless distractions and competing priorities, it's easy to lose sight of the power of connection. Yet, as the #1 killer of good ideas, lack of connection is a threat that cannot be ignored. By prioritizing connection – to our mission, to our finances, to our teams, and to our audience – we can ensure that our ideas not only survive but thrive. In the end, it's these connections that give our ideas meaning, purpose, and the power to change the world.

bottom of page